beautiful clothes for your beautiful baby
NOHO is an ever growing, carefully curated collection of luxury garments and accessories designed specifically for babies. Clean, soft, effortless and special.
What makes us special
We only use all natural fabrics with the softest touch. We love to bring moments of luxury to the everyday through our fabric choices. Words like cashmere, merino, bamboo and silk make us swoon.
We are in love with the design possibilities that can be created through a variety of textures. If you do too, you will love the smooth finish of our cotton knit collection, the bulky depth of our hand knit cashmere and the deep long tufts of our genuine New Zealand sheepskins.
The story of how we started a business
Once upon a time we reached a point in our lives where we were looking for more freedom and flexibility in our life and control over our time and income. So armed with a vision and a few tools we set out to create this opportunity. NOHO is not just the story of baby cashmere - it's the story of how a business was born. Each week we are sharing our steps, successes and failures. If you'd like to follow along, we'd love to hear from you.
Follow along on the weekly story from the turns and twists to the triumphs and failures as we walk you through the story of how we started our business
Thrilled to have found you!! We were so pleased with our cashmere set that it is now our go to gift for all the new babies in our life.
I'm coming back to order more! Your bamboo pieces are perfect!